Robinsons Big Fruit Hunt Privacy Policy

Last Updated: 28.04.2023

The Robinsons Big Fruit Hunt (BFH) is an augmented reality game provided by Britvic Soft Drinks Limited. This Privacy Policy will help you understand what information we collect, how we use it and what choices you have when you play this game or when we collect personal information whether offline or online including through any of our websites (“Websites”) in addition to software applications, branded pages on third party platforms or electronic messaging.

Who we are, what we do and how to contact us?

Britvic Soft Drinks Limited (“Britvic”) is a leading soft drinks company and, like most businesses, holds and processes a wide range of information about individuals. Britvic respects your right to privacy. We are a soft drinks manufacturer headquartered in the United Kingdom with group companies all around the world. Britvic PLC is the holding company.

Britvic is the data controller responsible for your information. We are an English company with company number 00517211 and our registered office address is:

Breakspear Park
Breakspear Way
Hemel Hempstead

We are also registered at the Information Commissioner’s Office with registration number Z6054065. Britvic PLC is also registered at the Information Commissioner’s Office with registration number ZA299386.

We recommend that you also read our Terms and Conditions which set out the contract between you and Britvic for the purpose of this game and the related campaign.

What personal information do we collect and why?

We need to collect and use certain personal information to provide services to you and fulfil the promises we make to you in our Terms and Conditions. The personal information that we may collect about you broadly falls into the following categories:

Information that you provide voluntarily

Certain parts of our Websites may ask you to provide personal information voluntarily, for example, we may ask you to provide your contact details to register an account with us, to subscribe to marketing communications from us, to submit enquiries to us and/or to comment on or evaluate our products or Websites. Calls that you make to us are recorded for training and quality control purposes. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

For BFH specifically, you are asked to provide your telephone number for us to register you as a player and to authenticate your game play. We will also collect your email address should you wish to receive marketing communications from us. We will also ask you to verify your age for restricted parts of the game, such as sharing face filters on your socials. For prize fulfilment, you are asked to provide your name, your email address, and a delivery address so that we can provide you with rewards.

Information that we collect automatically

When you visit our Websites, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Websites, including the pages accessed and links clicked. Collecting this information enables us to better understand the visitors who come to our Websites, where they come from, and what content on our Websites are of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our websites to our visitors.

The BFH is a location-based game where the core feature is to provide an augmented reality gameplay experience tied to your real-world location, so we need to know where you are to operate the game and to plan the location of our fruits. We identify your location using a variety of technologies, including GPS, the Wi-Fi points you are accessing the game through and mobile/cell tower triangulation. This will also include device identifiers, device operating system and model, as well as permissions for camera, location, and motion to locally derive AR geospatial data from your device to operate the game. Wherever possible, we will only use anonymised data.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading Cookies and similar tracking technology below.

Information that we obtain from third party sources

From time to time, we may receive personal information about you (e.g. your name, address, email address and telephone number for contact purposes) from third party sources, including companies which facilitate our competitions, provide media services to us, or support us with our corporate communications, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us, for example, where they have a legitimate interest to do so.

Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Policy. If you are landing on this Privacy Policy from one of our Websites other than, please refer to the specific Cookie Policy displayed on that website, a link to which can be found in the footer of each website.

The Websites may contain links to third party websites and services, including social media platforms. Please remember that when you use a link to go from the Websites to another website or you request a service from a third party, this Privacy Policy no longer applies.

Your browsing and interaction on any other website, or your dealings with any other third-party service provider, is subject to that website's or third-party service provider's own rules and policies.

We do not monitor, control, or endorse the privacy practices of any third parties, and we encourage you to become familiar with the privacy practices of every website you visit or third-party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This Privacy Policy applies solely to personal information collected by us and does not apply to these third-party websites and third-party service providers (unless listed in this policy).

Who we share information with

We don't share your information with third parties unless it is with:

  • Your consent
  • To another company in the Britvic Group which shall include our subsidiaries and our ultimate holding company (Britvic PLC) and its subsidiaries as defined in section 1159 of the Companies Act 2006. An up-to-date list of companies in the Britvic Group is available here:
  • Google Analytics - Web Analytics platform
  • Law enforcement or government authorities, or if we believe it is necessary for legal or public safety reasons; and/or
  • The new owner of either a Britvic Group company, or a Britvic Group company’s asset, in the event of a sale.
  • Third party data processors that carry out certain functions on our behalf, for example processing payments, fulfilling deliveries, and marketing.

For BFH, we have engaged third party data processors to assist us in providing the game to you. As part of that they will process your personal information on our behalf in line with this policy. The service providers we use help us to:

  • Run, operate, and maintain the game through third party platform and software tools
  • Perform content moderation and crash analytics
  • Perform game analytics
  • Provide technical and customer support
  • Prize fulfilment including providing you with incentives if you have allowed us to.

The third-party data processors we are working with are:

We do not use or share your personal information with any other third parties for direct marketing purposes from this game.

Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect and process personal information from you only were we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

For BFH, we process your personal information under the performance of a contract to register your participation in the game, and to administer the game, including for the delivery of prizes to winners under the applicable Terms and Conditions.

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

For BFH, our legitimate interests include:

  • Providing the services outlined above in the What personal information do we collect and why section.
  • Handling any enquiries or complaints from you before, during or after the activation.
  • Your responses to feedback and/or survey requests.
  • Any other purposes which are directly related to providing and improving the activation, including developing products and services related to it and (where necessary) sharing personal data with the Britvic Group (as defined below) companies,

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the How to contact us heading below.

You don't have to give us your information, but if you don't, you will be unable to play the BFH game and we won't be able to communicate with you. Sometimes that means that we won't be able to respond to a question. It might also affect our ability to look into and report back to you on an issue you've raised. Other times, it might mean you won't be able to participate in a promotion or competition we're running (or that we won't be able to send you a prize if you win!).


We may send you marketing messages about us and our products by email, SMS and/or social media posts. In relation to marketing activity, we may process your information for the following reasons:

  • Interest-based advertising (also known as targeted or personalised advertising or ads) based on your interests as inferred from your activities over time on the Website and online services operated by third parties, as well as information from other sources.
  • Developing, managing, and conducting advertising and marketing campaigns, promotions and offers, including about our content, products, and services or third parties’ products, services, and other initiatives.
  • Aggregation of information we obtain to create custom and lookalike audiences.
  • Cross-device linking. If you access the Website from multiple browsers or devices, we, our service providers and third parties may try to establish connections among and link the different browsers and devices you use, and our content or ads published elsewhere in certain circumstances. This helps us provide you with a seamless experience across the browsers and devices you use and serve you with more relevant content and ads.
  • Analysing and measuring the performance, effectiveness and reach of our advertising (including interest-based ads) and marketing efforts on the Website and elsewhere.

You can tell us you no longer wish to receive marketing information from us by

  • unsubscribing from our marketing emails by clicking the unsubscribe link in the emails we send you.
  • by using our online contact forms.
  • by post to Breakspear Park, Breakspear Way, Hemel Hempstead, Hertfordshire, HP2 4TZ.

How do we keep your personal information secure?

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

We have implemented information security policies, rules, and technical measures to protect the personal information that we have under our control from:

  • unauthorised access
  • improper use or disclosure
  • unauthorised modification
  • unlawful destruction or accidental loss.

All our employees and third-party data processors (i.e., those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of the Websites.

International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.

Specifically, our Websites servers are located in the EEA (UK), and our group companies and third-party service providers and partners operate around the world This means that when we collect your personal information, we may process it in any of these countries.

We require group companies and third parties which receive your information to provide adequate safeguards. By providing us with your information, you agree to us (or third parties acting on our behalf) transferring your information outside the EEA.

Children under the age of 13

If you're a child under the age of 13, please DO NOT send us any information about yourself unless one of your parents or a guardian has agreed to us having that information and you can show us that they have agreed. If we learn that we have collected any personal information for a child, and we do not have parent/guardian consent, we will take steps to delete the data soon as possible.

The BFH is a family game however account creation is for persons over the age of 18 and as such Britvic recommends that parents/guardians monitor their child’s online activity and use of the game should they allow them to play. Please note that if a child does play the game, Britvic will collect and use the device location and other personal information listed above (which may therefore relate to the child) to operate the game and provide related services which may be undertaken by third parties.

The BFH contains information on the age requirement for the game within the End User Licence Agreement.

Data retention

We keep your information only for as long as necessary to fulfil the purpose it was collected for. In considering how long to keep it, we will take into account its relevance to our business and our legal and regulatory obligations.

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with information or a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your data protection rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the How to contact us heading below.
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the How to contact us heading below.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the How to contact us heading below.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.)

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

How to contact us

If you have any questions or concerns about our use of your personal information, please contact us using the address above or the following telephone number: 0044 121 711 1102.

You can also contact our Data Protection Officer via email at